This week after months of sitting on the fence we quit doing Twitter and Googleplus.
Why? Well they just don’t have any relevance to our business.
Of course there are a gazillion marketing experts who’ll tell you why you HAVE to do twitter.
“It’s all part of the mix, you need it for profile, blah blah blah”
But all these things take up valuable time, and I don’t know anyone who has spare time to throw around in their business.
For most businesses, where we get our clients and customers is from a few key places; for us it has always been referrals and recommendations from people who know us and our work well.
So when people tell me I must drive traffic to my website, and I need all sorts of lead generators on there to catch people if they happen to land on the website, I know now that actually no I don’t. That is just not where we get our business and so it’s not where I want us to invest our valuable time.
So, Twitter
It’s just not for us. I’ve never had a client from Twitter, and the odds of someone seeing a tweet and becoming a client are so incredibly remote that it’s just not worth the effort for us. If you allow half an hour a day for faffing around on twitter (easily done) keeping up with new followers, following other people, that’s nearly 11 hours a month gone. 129 hours in a year which equates to 16 days, which is over 3 working weeks!
3 weeks that you could do something really useful with to move your business forward.
Same goes for Googleplus – it’s not a massive amount of time, but time spent every week none the less. And for us SEO just isn’t that big a deal. (Sorry marketing people, but it isn’t)
Realising that and daring to just stop doing them has been very liberating, and it’s freed up my mind and time to focus on what does matter.
So what small things take up your time that just don’t matter? Things you think you should do, must do or have been told you have to do? Try letting go of them and see how much time you can free up.