I am absolutely beyond excited to announce that this week we signed our first ever F Word Licensee!
Martin Horton FCMA becomes the first of what I hope will be a national network of licensees, taking on the North West region.
Martin already runs a very successful accountancy practice but had always wanted to help his clients at a deeper level with a structured way to help them achieve their financial goals.
Around 5 years ago Martin was introduced to us by a mutual friend and found out we were doing what he’d always wanted to do, so came down for some training.
And when he saw us launch our Financial Health Check and Financial Strategy process last year he wanted to know how he could offer the same thing to his clients.
Of course, we’re very picky about who gets to work with us.
Top notch financial and technical skills are an obvious must, but they also need to be highly commercial, be an experienced business owner, have strong strategic skills, and have empathy AND a deep passion to help their clients achieve their potential – being a key part of that journey.
And to be honest, not many accountants measure up!
But we knew we’d found in Martin someone we could trust with the F Word name.
Through our conversations we realised that we’d created a pretty valuable program over the last couple of years, and it was a very natural leap to develop the idea of him becoming our first ever F Word Licensee!
We’re really excited to be extending our reach and getting to help more small businesses get to grips with their financial strategy and help them grow more profitably and we wish Martin all the luck in the work in his new venture, The F Word NW Ltd and look forward to supporting him to spread the F Word “Up North”