You need to do something different to get better financial results in your business
This is THE place for you if you want to get a grip on the money in your business to get more consistent financial success; better profits, stronger cash flow, building the value of your business, all with less financial stress and pressure.
Don’t let the current chaos in the world put your dreams and plans on hold. The time is now. Not waiting until the economy recovers. It’s time to start building your financial strength and taking control of your future.
You believe in your business. You know you’re great at what you do. But you’ve reached the limit with the financial skills, tools and information you have. You need to do something different to get your business to the next level.
You want a business that makes good money consistently. You want to take away the financial stress, fear and uncertainty about your future.
You’ve tried the obvious things; you’ve asked your accountant for better information, tried to get your book keeper to step up, but it’s still not giving you what you need. You’ve tried running different reports from your accounting package, and you’ve got loads of different spreadsheets, but you know your information and skillset isn’t enough to control your business and build the secure and valuable business you want
Here's what some of our clients have to say
We’ve been working with Serena to develop our financial management as part of our growth program; upskilling the directors and putting the robust financial controls and reporting in place that a fast-growing business needs. Luckily we did this prior to Covid and as a result were on a really strong footing, calmly able to scenario plan and keep the business on track for another successful year.
Managing Director – Hallam Internet Ltd
The work we have undertaken with Serena over the past 18 months has been invaluable in allowing us to successfully navigate through the COVID crisis. The implementation of robust systems, creating financial safeguards in the business and just having another pair of eyes on our business int the toughest of times has been vital to Sherpa. I’m confident this work will now allow us to commence a significant period of growth for our company.
Managing Director - Sherpa Marketing Ltd
Going into the Covid crisis I knew we didn’t need to panic. Working with Serena I’ve built strong financial foundations and had all the tools I needed to remodel our finances quickly, with certainty we’d be ok for cash because of how we run the business now.
Finance Director – Warranty Administration Services Ltd
The work we have done together over the last 2 years essentially prepared Blueprint to cope with the effects of Covid, and that potentially without it and the solid foundations on which the business is now based, Blueprint may not have survived. The planning, forecasting and systems we now have in our business have been transformational and give us the confidence to plan confidently for a bright future.
Managing Director - Blueprint Document Solutions Ltd
Serena always manages to make finance so exciting and interesting, which is brilliant for us and our clients. Many business owners don’t get to grips with their finance and find it confusing. Serena has a style that makes it easy to understand and relevant, using clear language and practical examples. She really knows her stuff!
Managing Director, Troy Business Services Ltd
After years of reading her articles and following her work, we approached Serena for some tailored coaching to level-up our skills in finance and strategy. Working with her allowed us to unlock a level of clarity that we never imagined possible.
Serena has given us much more than financial coaching – she has changed the way we get out of bed in the morning, how we decide to spend our day and how we make decisions around our business. Our stress levels have gone down dramatically because we aren’t worrying about something just beyond the horizon that we didn’t know about. Here are some of the ways she’s changed Fat Free Media for the better:
Serena has given us much more than financial coaching – she has changed the way we get out of bed in the morning, how we decide to spend our day and how we make decisions around our business. Our stress levels have gone down dramatically because we aren’t worrying about something just beyond the horizon that we didn’t know about. Here are some of the ways she’s changed Fat Free Media for the better:
Our financial skills have improved dramatically. We know what needs to be looked at and when, and understand when to bring in the expert accountants, or get external support
- We have a clear view of our financial goals, and have a practical strategy to get there
- We’ve also never had a better work life balance and job satisfaction. We’re hugely excited about the next financial year ahead and about what we’ll be able to achieve in the future
Director Fat Free Media
Serena’s advice has truly changed my life as a business owner. After 10 years running my own firm, I can now say with confidence that I know exactly what’s happening with my cashflow and plan properly for growth. Her advice is invaluable. She is fiercely passionate about helping small businesses get a handle on their finances – and is your critical friend if there is something that you need to stop doing for the good of your business!
MD of Your HR Lawyer
Words cannot to describe what you have achieved today. I have loved going through this with you and been blown away how you connect the dots and create a financial plan from my ideas and dreams!
You are truly amazing! I hope you had a great trip home.
You are truly amazing! I hope you had a great trip home.
Thank you from the bottom of my heart!
I will keep you posted!!!
Forever Young
Serena’s no-nonsense, practical approach to business finance is a breath of fresh air! In our work together Serena was able to apply her vast experience, whilst openly listening to our perspective to come up with unique solutions. She’s a genuinely nice person who really cares about her impact in the world and her mission to give clients freedom from worry through visibility and control of their own business finances.
Managing Director - Viking Signs
Absolutely brilliant Serena!
Thanks for your help with getting my KPIs and financial structure in place – it makes total sense. I can’t thank you enough as this really helps!
Managing Director Hifi Racks Ltd
Strong financial skills have become a pre-requisite for surviving the Covid economy
Take control of your financial future right now:
- Break the pattern of inconsistent financial results, not enough profit and tight cash flow
- Feel empowered, confident and inspired by your finances and what you can achieve
- Design and own the financial future you want; setting clear goals to get you there
- Master the financial fundamentals that underpin financial success and put you in control
- Learn how to create lasting financial security using my unique 10 step blueprint to put your financial foundations in place
- Have the right financial information at your fingertips every week and month so you can make the best decisions
- Implement the tools, processes and templates into your business that will give you solid financial control
- Create the financial routines and disciplines that the most successful companies already have in place
- Reduce your financial stress by building financial security, with more predictability
- Discover everything you need to take control of your finances and create the consistent financial success you deserve
- Build a more profitable business, with stronger cash flow, a business that’s increasing in value
- Get inspiration, accountability and expert perspective to help get you where you want to be
Meet Serena Humphrey, the inspiration behind the F Word
In the recession of the early 90s I had a trio of financial disasters; my parents lost their home and business, I lost the home I’d proudly bought when I was 18 and the fast-growing £10m business I worked for as accounts manager went dramatically bust. Hundreds of jobs were lost. My parents and my bosses lost everything they’d worked all their lives for.
It became my life’s mission and purpose to understand what had happened and to find ways to stop it happening to other people. To help business owners not only survive but create the level of financial success and security they deserve for the risk, work and sacrifice it takes to run a business.
I’ve now been running my own business for over 20 years, working in and with hundreds of small businesses. I’ve spent years crafting my 10 step blueprint to make financial management simple, and training business owners how to create consistent profit and cash, building financial strength and value into their businesses.
I’m a Chartered Management Accountant, experienced Finance Director, and an NLP Coach. I’ve been working in finance for 30 years. I did my professional training with Northern Foods plc and NEXT plc. I then started and built a management accounting practice from 2000 to 2012, before selling it to create The F Word.
Download our free special report
“Fix your Finances; how to make more profit, improve cash flow and build your business value”
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